For my final major project i set out to create an online record label and to work with artists on releasing new material and promoting them. The main focus of the project was to help me build up my marketing and promotion skills.
I feel like i began quite strong booking three gigs in April to host three of my artists at some point. Gig aspect i feel overall have gone quite well with some good gigs, some bad but ultimately i feel that i have learned more about timing, organisation and also building up bands by organizing these events.
One thing i have picked up was a technique shared to me from Mark Knowles of Bar 42. His idea for building up bands as headliners is to get a big headliner who will bring a crowd and then two local support bands who are quite well known within worthing. You put the band you with to build upon as main support or second support. This way if you get people who are coming to the gig to see the headline and maybe the second support band whilst your band are on main support they will most likely have to listen to that band. This is good as it means that you hopefully will get people who like the band you are choosing to promote and from this you do the same again with new support and headliners and the same main support band. People who attended the previous gig may think “hey, we saw that band last time, they were really good” and may want to come again. This is a long rinse and repeat process which takes time but has worked for Mark and is something i plan to put into practice with my artists for future events.
I feel another thing i have been good at in the project is the graphical side of things with posters and websites being designed for gigs and my artists. You can check out the main Hot Air Music website here, from there you will find links to artists wordpress and Facebook pages and also evaluations for each gig along with photos and the poster. Speaking of wordpress sites i have not really used the artists sites at all since creating them which is something i should have done to post stuff to then share the posts via Facebook and other social media sites to hopefully draw traffic to the main website,
One big aspect i feel i could have improved on much more was the marketing and promoting side of things. This is something i should have researched into a lot to ensure a bigger crowd to my gigs. My planning throughout the project has not been concise or frequent as well which is something i probably could have done to help me have a focus.
To summarize i feel i have definitely improved on my event management skills but i need to focus on marketing and promotion quite a lot. I also feel that maybe i need to develop Hot Air Music not as a label but more as a promotions company which can release music through and also promote artists, this is something i feel i will work on over the next few months.
Printed out flyers and posters for the upcoming gig on 7th
Market and promote the both upcoming gigs at bar 42
Catch up with luke amor and red shores to find out how they are
Re plan the live album
seriously now…. So Red shores are now going on hiatus to focus on separate things. Because of this i am not going to record their live set on 14th and also i will be scrapping the live album which i had planned to release with three live sets from myself, luke amor and Red Shores. I think what i will do instead is record the live sets and maybe release my set with a studio EP as a double release same with Luke’s set.
Began planning the live album which i wished to record
Designed artwork for the live album
Market and promote the upcoming gigs
Print out posters and flyers
Practice for the upcoming gigs with my backing musicians
Contact artists with more details relating to the gigs
Write out marketing plan for live album
I should really catch up on these diaries…
So i have sorted out everything for the gigs on 7th and 14th. I am going to be practicing with my backing band soon. Need to print out flyers and posters still which i will do next week as i am going into college. I need to also write up a marketing plan for the live album.
Organised two charity gigs at Bar 42 for which i have all the support acts
Designed posters and graphics for the two charity gigs
Contacted artists to headline both gigs
Get confirmed headlines for both charity gigs
Market and promote the two upcoming gigs
Plan and design a live compilation album featuring sets from all signed artists to the label
Another late one again…
With the project drawing to a close in a few weeks i have organised two last gigs on 7th and 14th. Both of the gigs are in support of Cancer research and i have most of the line up with the exception of headlines for both gigs. I also plan to record the sets from myself, Luke Amor and Red Shores and release them as a live compilation album after the gigs, i need to design artwork for this and begin promoting it. I feel like i need to step up my marketing game so i will look into various successful marketing campaigns from labels and artists. I will also contact various other record labels to look into how those labels market and promote their releases successfully.
I have re planned the charity gig into two separate gigs on the same week one of which i have got Bar 42 for on Tuesday 14th June.
Marketed and Promoted the upcoming gig on Wednesday
Find a venue for the other charity gig i wish to put on in June
Follow up with Luke amor and his managers about the tracks for the press package
Organise one more gig for late may/early June to host Luke Amor, Joseph Bagwell in a pub type setting
Market and Promote the Label and artists
I feel like i have been falling behind on the main label focus of marketing and promoting the artists i sign. I still have not gotten round to creating a press package for Luke Amor however for that i am still awaiting two tracks to include with the package.
Though i would like to book another gig for late may i feel that it is best for now to focus on the two charity gigs that i am planning for June. I currently have Bar 42 booked on 14th June for one of the gigs which will be the metal night. I need to book a venue for a second gig to showcase myself, Luke amor and similar artists as well. I think over the next week or so i will need to look into marketing and promotion more as these are the main goals for a record label when releasing artists material.
Hosted another two gigs (Bar 42 on 27th and The Smugglers Return on 29th)
Began contacting venues about final charity gig
Organised all the support bands for 18th May at Bar 42 for which i have designed a poster
Contacted Luke amor to discuss a press package in promotion of his upcoming EP
Uploaded proposal/preparation documents to classroom
Contact Technicolor Limabean about expenses for 18th
Complete the poster and event page for 18th
Book a venue for final charity gig in June
Begin recording solo EP
Organise and create a press package for Luke Amor’s upcoming EP
Research and contact music blogs/magazines and radio stations to promote and market Luke Amor’s upcoming EP and also the label
Follow up with Katie James about new logo
I am sitting here writing this late diary at Barnham station as the trains are royally screwed this morning. Weird how i am late to college writing up a late weekly log huh?
Another two gigs have passed now, the one last Wednesday at Bar 42 which featured Operation Kino, Technicolor Limabean, Dialysis and our own Red Shores. The gig was opened by a band i am starting with the two members of Red Shores called Phantom of Eden, hopefully this is something i can continue with them. Friday’s gig was hosted by The Smugglers Return and featured headline Andy and the Echoes, The Red Smoke, Ellie Niaomh and myself. This gig has probably been the one with the most problems and things which i have talked about in a brief evaluation of the gig.
I talked to Luke Amor who has informed me that his first Ep is nearing completion which is great. Next week i shall need to put together a press package to promote the upcoming EP to radio stations, magazines and music blogs. I plan to also start recording a solo EP of some of my songs i have written which i will start recording today!
I still need to hear from Technicolor Limabean about expenses for 18th which i will follow them up on. I also need to contact Kate James who was designing a logo for me to see how that is going. Hopefully this next month will be more productive in the marketing and promotion side of things!
Fully organised the gig on 18th may including finished all graphics/poster and a schedule. I have also written up a guest list for the gig.
Followed up with Katie James about a new logo
Recorded two scratch tracks for solo EP
Began putting together a press package for Luke Amor
Organised door personnel for 18th
Call back the Prince albert to enquire about booking for a gig in June
Complete Luke Amor’s press package
Research into more venues
Research music blogs/radio stations and magazines to promote Luke Amor and Label related activity
Back to normal schedule with these hopefully!
I have now pretty much fully organised the gig for 18th May minus a few small details which will be discussing getting payment for the bands and also wristbands. I need to step up my promotion game for this event which is something i will need to focus on this week. One thing i will need to do in aid of this task is researching into more music blogs/magazines and radio stations in the local area who might be interested in advertising the gig.
I still have had no luck with a venue for June, i contacted the Prince Albert in Brighton but have not heard back from them yet so i will follow up with them later today. My main concern for this gig will be finding a venue that is ideally free if not cheap like Bar 42 but one that has availability during the dates i am looking at. It may be a case of having to cut down to just one evening if i cannot find a booking for three consecutive nights. I will also look into more venues around worthing and Brighton which might be good for the gig i wish to host. Hopefully i can put together Luke Amor’s press package soon and start marketing his own music as he is almost ready to release some material. Red Shores on the other hand are currently not ready to release anything due to undergoing a change in direction so i will keep checking up on them to see how they are doing.