FMP | Proposal

For my FMP i plan to start my own independent record label for Rock and acoustic based genres. I wish to sign at least 3 – 4 artists (2 bands and 2 solo) to the label. From this if the artist wishes to release an EP/Album/Single then i will get that recorded for them and release the material through the label. Once all profits have been recouped i plan to split the profits with the artist 20/80 in their favor.

The big thing i wish to focus on is to put on a gig with the artists i sign and record all the sets to create a big live album and call it “Hot air Music Presents…”, this will most likely be a free download from the website.

I have currently written up some basic recording contracts for the label and i am getting a logo designed by a student on the art course.

Another thing i can do for the artists is manage them slightly if they require those kind of services. I will also be marketing and promoting them along with the label


Objectives for record Label –

  • Sign 3-4 artists with a mix of bands and solo acts
  • Organise and put on an end of term gig at bar 42 with all the artists
  • Record a live compilation album of the gig
  • record/release any material the artists are working on through the label

Objectives focusing on the artists –

  • Organise/Record the album/Ep of each artist and release them through the label
  • Promote and market the artists and any material they will be releasing through the label
  • Set up social network accounts and a wordpress site for the artists
  • Take press photos of the band
  • Organise/locate gigs for your artists to perform at

Over the course of the project i plan to keep records and evidence of work i have done by keeping a weekly reflection that critically analyses my progress from the last week. I will also put the gig i plan to arrange a week or two before end of term to leave evaluation time.


Areas i need to research into for this project are:

  • Other independent record labels
  • The musical landscape and local scenes within Worthing and Brighton
  • Local music blogs/magazines for marketing and promotion
  • Artists to do artwork
  • Photographers for press photographs
  • Promoters to help promote the end of term gig
  • Venues around Brighton and Worthing which i can organise gigs at for my aritsts

 

Roles i will be undertaking with this project:

    • A&R – I will be doing this in order to search for similar bands which would work well together and compliment each other live. I will also need to find session musicians to work with any solo acts i have signed
    • Marketing and Promotion – i will need to continuously market and promote the artists, the label and any material being released through my label.
    • PR – in support of the marketing and promotion i will need to look into the local music scenes and liaise with members of the public who would be interested in the artists i will be working with
    • Events management – i will need to undertake the role of an events management team for the gig i plan to put on, this will include some of the above roles and also new ones relating to events management.

 

  • Artist manager – If required by the artists i sign i will also be taking on the role of their manager. I will not require any additional charges for this service. This means that i can book session musicians, recording sessions, liaise with artists, photographers, session musicians, media etc…

 

 

FMP | Evaluation


For my final major project i set out to create an online record label and to work with artists on releasing new material and promoting them. The main focus of the project was to help me build up my marketing and promotion skills.

I feel like i began quite strong booking three gigs in April to host three of my artists at some point. Gig aspect i feel overall have gone quite well with some good gigs, some bad but ultimately i feel that i have learned more about timing, organisation and also building up bands by organizing these events.

One thing i have picked up was a technique shared to me from Mark Knowles of Bar 42. His idea for building up bands as headliners is to get a big headliner who will bring a crowd and then two local support bands who are quite well known within worthing. You put the band you with to build upon as main support or second support. This way if you get people who are coming to the gig to see the headline and maybe the second support band whilst your band are on main support they will most likely have to listen to that band. This is good as it means that you hopefully will get people who like the band you are choosing to promote and from this you do the same again with new support and headliners and the same main support band. People who attended the previous gig may think “hey, we saw that band last time, they were really good” and may want to come again. This is a long rinse and repeat process which takes time but has worked for Mark and is something i plan to put into practice with my artists for future events.

I feel another thing i have been good at in the project is the graphical side of things with posters and websites being designed for gigs and my artists. You can check out the main Hot Air Music website here, from there you will find links to artists wordpress and Facebook pages and also evaluations for each gig along with photos and the poster. Speaking of wordpress sites i have not really used the artists sites at all since creating them which is something i should have done to post stuff to then share the posts via Facebook and other social media sites to hopefully draw traffic to the main website,

One big aspect i feel i could have improved on much more was the marketing and promoting side of things. This is something i should have researched into a lot to ensure a bigger crowd to my gigs. My planning throughout the project has not been concise or frequent as well which is something i probably could have done to help me have a focus.

To summarize i feel i have definitely improved on my event management skills but i need to focus on marketing and promotion quite a lot. I also feel that maybe i need to develop Hot Air Music not as a label but more as a promotions company which can release music through and also promote artists, this is something i feel i will work on over the next few months.


 

FMP | Week 8 | 30th May – 5th June

Progress Made

  • Printed out flyers and posters for the upcoming gig on 7th

Outstanding Tasks

  • Market and promote the both upcoming gigs at bar 42
  • Catch up with luke amor and red shores to find out how they are
  • Re plan the live album

seriously now….
So Red shores are now going on hiatus to focus on separate things. Because of this i am not going to record their live set on 14th and also i will be scrapping the live album which i had planned to release with three live sets from myself, luke amor and Red Shores. I think what i will do instead is record the live sets and maybe release my set with a studio EP as a double release same with Luke’s set.


 

FMP | Week 6 | 16th May – 22nd May


Progress Made

  • Organised two charity gigs at Bar 42 for which i have all the support acts
  • Designed posters and graphics for the two charity gigs
  • Contacted artists to headline both gigs

Outstanding Tasks

  • Get confirmed headlines for both charity gigs
  • Market and promote the two upcoming gigs
  • Plan and design a live compilation album featuring sets from all signed artists to the label

 


Another late one again…

With the project drawing to a close in a few weeks i have organised two last gigs on 7th and 14th. Both of the gigs are in support of Cancer research and i have most of the line up with the exception of headlines for both gigs. I also plan to record the sets from myself, Luke Amor and Red Shores and release them as a live compilation album after the gigs, i need to design artwork for this and begin promoting it.
I feel like i need to step up my marketing game so i will look into various successful marketing campaigns from labels and artists. I will also contact various other record labels to look into how those labels market and promote their releases successfully.  


 

FMP | Week 5 | 9th May – 15th May


Progress Made

  • I have re planned the charity gig into two separate gigs on the same week one of which i have got Bar 42 for on Tuesday 14th June.
  • Marketed and Promoted the upcoming gig on Wednesday

Outstanding Tasks

  • Find a venue for the other charity gig i wish to put on in June
  • Follow up with Luke amor and his managers about the tracks for the press package
  • Organise one more gig for late may/early June to host Luke Amor, Joseph Bagwell in a pub type setting
  • Market and Promote the Label and artists

I feel like i have been falling behind on the main label focus of marketing and promoting the artists i sign. I still have not gotten round to creating a press package for Luke Amor however for that i am still awaiting two tracks to include with the package.

Though i would like to book another gig for late may i feel that it is best for now to focus on the two charity gigs that i am planning for June. I currently have Bar 42 booked on 14th June for one of the gigs which will be the metal night. I need to book a venue for a second gig to showcase myself, Luke amor and similar artists as well.
I think over the next week or so i will need to look into marketing and promotion more as these are the main goals for a record label when releasing artists material.


 

FMP | Week 03 | 25th April – 1st May


Progress Made

  • Hosted another two gigs (Bar 42 on 27th and The Smugglers Return on 29th)
  • Began contacting venues about final charity gig
  • Organised all the support bands for 18th May at Bar 42 for which i have designed a poster
  • Contacted Luke amor to discuss a press package in promotion of his upcoming EP
  • Uploaded proposal/preparation documents to classroom

Outstanding Tasks

  • Contact Technicolor Limabean about expenses for 18th
  • Complete the poster and event page for 18th
  • Book a venue for final charity gig in June
  • Begin recording solo EP
  • Organise and create a press package for Luke Amor’s upcoming EP
  • Research and contact music blogs/magazines and radio stations to promote and market Luke Amor’s upcoming EP and also the label
  • Follow up with Katie James about new logo

I am sitting here writing this late diary at Barnham station as the trains are royally screwed this morning. Weird how i am late to college writing up a late weekly log huh?

Another two gigs have passed now, the one last Wednesday at Bar 42 which featured Operation Kino, Technicolor Limabean, Dialysis and our own Red Shores. The gig was opened by a band i am starting with the two members of Red Shores called Phantom of Eden, hopefully this is something i can continue with them. Friday’s gig was hosted by The Smugglers Return and featured headline Andy and the Echoes, The Red Smoke, Ellie Niaomh and myself. This gig has probably been the one with the most problems and things which i have talked about in a brief evaluation of the gig.

I talked to Luke Amor who has informed me that his first Ep is nearing completion which is great. Next week i shall need to put together a press package to promote the upcoming EP to radio stations, magazines and music blogs. I plan to also start recording a solo EP of some of my songs i have written which i will start recording today!

I still need to hear from Technicolor Limabean about expenses for 18th which i will follow them up on. I also need to contact Kate James who was designing a logo for me to see how that is going. Hopefully this next month will be more productive in the marketing and promotion side of things!